We, at Artha, totally believe in Preventive Healthcare.  Many diseases like Cancer, Heart Attack, Coronary Bypass Surgery, Organ Transplants, Renal Failure, Bone Marrow Transplants etc., do not manifest themselves overnight but take time to develop and hence their onset can be prevented or at least delayed by Preventive Healthcare. So, instead of not making an effort today and suffer for it later in life, we believe that it makes more sense to have regular health evaluations even while we  are still fit and healthy and this belief laid the foundations of our unique and matchless product, the Artha Card.